Sustainability App Turns EMEA Employees into Influencers

As Rakuten aims to become a leader in the sustainability field, we focus on a first-of-its-kind initiative by the company in the EMEA (Europe, Middle East & Africa) region: a sustainability app, "Shift by Rakuten," which was launched for employees in the region in November 2020. In this report, hear from key figures behind the app's development about how this dynamic new tool can help employees to make environmentally sustainable decisions at work and at home.