Rakuten Super Points Grow Potential as Marketing Tool

November 20, 2019
by RNN

In this revealing report, members of the Customer Strategy Department explain the special power and appeal of Rakuten Super Points, while Rakutenians who have earned a total of over 1 million points share their point-earning tips and shopping episodes. Find out more about this great Rakuten asset, including:

- Those earning Rakuten Super Points are three times "happier" than those who aren't,
- Sales of products offering 10% points-back are three times higher than those with a 10% discount,
- Observe group interviews for users and 1-million-point-getters within Rakuten,
- What does the future hold for Rakuten Super Points?

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