"Point Investment" Service Widens Appeal for Rakuten Securities

The idea of investing with points instead of cash has attracted much attention in Japan over the past few years, with a number of securities companies now offering such “point investment” services. The goal of these programs is to use the versatility of the points system to lower barriers to investing and capture the interest of new customers from the younger generation who are looking to build up their own assets.

Rakuten Securities was a pioneer in introducing the idea of “point investment” as an industry first, having launched a new service allowing members to use Rakuten Super Points to purchase investment trusts in 2017, followed by domestic stocks from October 2019. 

• How has Rakuten Securities’ user base changed since starting point investment?
• What has been achieved by introducing Rakuten Securities into the Super Point Up (SPU) program?
• What is the next step for the point investment service?

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 Rakuten Securities “Point Investment” homepage (Japanese only): https://www.rakuten-sec.co.jp/web/service/point/investment/