Rakuten Announces Partnership with Davis Cup
- July 16, 2019
- by RNN
On June 4, 2019, Rakuten announced that it will become the Global Innovation and Entertainment Partner and Global Presenting Partner for the largest international team competition in tennis, the Davis Cup. Under the multiyear agreement, which initially lasts until 2020, the competition will be renamed the Davis Cup by Rakuten. As well as enjoying high brand visibility through the Finals and Qualifiers, Rakuten will utilize its extensive expertise in online businesses such as e-commerce and membership programs to help enhance the fan experience in what is known as the "World Cup of Tennis."
About Rakuten News Network
Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.