Rakuten and Yurindo Collaborate to Open a Combined Bookstore, Café, and Variety Store Complex

On April 24, 2015, the combined bookstore, café and variety store complex STORY STORY was opened. Created through collaboration between Rakuten and Yurindo, the store gives visitors to the store the opportunity to experience the services on offer by the Rakuten Group offline. Customers will be able to try out Rakuten Kobo’s eBooks, purchase daily commodities and sweets provided by Rakuten Ichiba merchants and also be able to use R-Point Cards and Rakuten Super Points. Through this movie, you will come to understand the ideas behind Rakuten’s collaboration with the publishing and bookstore industries.