New rules for connecting with holiday shoppers: Rakuten Advertising global report

October 21, 2020
by Rakuten.today
New rules for connecting with holiday shoppers: Rakuten Advertising global report

Mandatory mask mandates, hand sanitizer stations, and transparent cashier dividers are daily reminders that our social codes have been rewritten since the global pandemic began. But looking beyond physical safety measures, how has the pandemic shaped shopping attitudes and purchasing patterns for the all-important quarter ahead? Rakuten Advertising’s recently released report, “The New Rules,” seeks …

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