Celebrating the launch of Rakuten Car: A look at Japan’s automotive subcultures

March 30, 2020
by Rakuten.today
Celebrating the launch of Rakuten Car: A look at Japan’s automotive subcultures

Since launch in 1997 as one of the world’s first e-commerce marketplaces, Rakuten’s wheels have never stopped turning. Today, the company is a global internet services leader spanning more than 70 businesses, each connected by Rakuten’s drive to empower communities — from sports fans, to followers of Asian dramas, to Japan’s passionate auto lovers. To …

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