Rakuten Shugi forms the foundation of the Rakuten Group and this tells us the way to work regardless of our where we work or what we do.
Our commitment to executing Rakuten's Brand Concepts is unwavering. We have put in place the Principles for Success to enhance our commitment to "the Rakuten Objectives" and improve our execution. Rakuten employees all over the world are required to understand the Principles for Success and clearly reflect them in their daily activities.
There are only two kinds of people in the world:
Best Effort people are satisfied with the status quo; when they fail, they console themselves by saying "I did my best." "Get Things Done" people are absolutely committed to reaching their goals.
With enough determination and effort -- by being a Get Things Done person -- you can achieve anything.
Rakuten is an organization composed of true professionals. Real professionals in any field? Whether in sports, the arts, science, business or anything else? Only reach the top because they have the self-discipline to develop and improve themselves continuously. Only by consistently working many times harder than our competitors can we consistently win.
Success in business depends on making and executing concrete specific action plans.
Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.
The Internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.