Rakuten Shugi forms the foundation of the Rakuten Group and this tells us the way to work regardless of our where we work or what we do.
Rakuten Brand Concepts represent values that we aim to realize through the businesses and other activities of Rakuten Group. All the employees working in Rakuten Group must understand and identify with these Rakuten Brand Concepts.
We believe that the only way for a business to grow over the long term is to contribute to the world so significantly that people can't imagine life without it. Our contribution to the world is empowerment, and our mission is to build a fair society by empowering individuals and companies to be successful in business and in life. The more people we can empower, the more completely we will fulfill this mission.
We believe that the means of pursuing a mission are as important as the ends. Rakuten Group is committed to conducting business with honesty, sincerity and dignity; therefore it is critical that all Rakuten Group employees always behave with integrity and honor.
Though we have an important mission, unless we succeed in business we won't be able to contribute to society. To help each of us succeed, Rakuten Group has established the Principles for Success. By taking the initiative to prepare thoroughly and execute effectively, and by practicing the Principles for Success, we ensure our success.
We face intense competition. The importance of our mission requires us never to give up. When circumstances change, we adjust our plans so that we can still accomplish our goals. Through a complete commitment to Get Things Done, we make continuous progress toward achieving that mission.
Members of Rakuten Group come from a wide variety of backgrounds. Only when we work together can this diversity become an important source of strength.
The employees of Rakuten Group form one big team. Through consistent teamwork, each member of our diverse team will realize his or her full potential and our entire organization will succeed.