Empower society through the internet. We want to transform society and create a more affluent world. Rakuten has developed and enhanced various businesses to empower people since its foundation in 1997. You can track the progress we have made here.
We share the ideas of "Value", "Mission", and "Practice" to accomplish this goal, define ourselves as a highly motivated winning team, and aim to become the No. 1 Internet services company in the world, in line with the concept of "More Than Company".
Our Value, Mission, and Practice
- Grow independently, aid the development and transformation of society through our work, and create a better world.
- Sympathy with Rakuten Brand Concepts.
- Belief in the capabilities of human beings and commitment to the empowerment of our colleagues and customers.
- Empower society. We want to transform our society and create a more affluent world.
- Understand, sympathize with, and act on Rakuten Shugi to enhance skill levels and execute Rakuten Brand Concepts.
- Execute the Principles for Success and become a role model for success.
- Actively engage in daily activities with a sense of responsibility and ownership of one's actions in order to make a contribution to your business.
- The source of Rakuten Groups strength lies in COMMITMENT and INNOVATION.