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Brand Guideline

Restriction on Shape and Effect

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Basic Rule

Changing the shape of logos, creating effect on logos are prohibited due to the risk of losing the impression of logos as the symbol of Rakuten group. Please avoid the incorrect usage referring to this guideline.

Alter logo position
  • Alter logo position
Stretch logo position
  • Stretch logo position
Perspective distortion
  • Perspective distortion
Rotate
  • Rotate
Add drop shadow or 3D effects
  • Add drop shadow or 3D effects
Enlarge or reduce the artwork
  • Enlarge or reduce the artwork
Outline
  • Outline
Trim
  • Trim
Use only ●R mark out of logo
  • Use only ●R mark out of logo
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