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Brand Guideline

Isolation (White Space)

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Logos require pure white space around them to ensure its image properly. We call this pure white space, “isolation”, where you will not be allowed to place any elements (text, pattern, non-white coloring etc.). Please note that text or pictorial figures which have strong impact or impression should not be placed near the logos even though you keep the isolation area blank.

Corporate logo

Combined corporate logo

Combined corporate logo is a single logo which place Chinese character corporate logo and Roman character corporate logo next to each other.
1/2 the size of A is required as the isolation zone around the combined corporate logo.

Chinese character corporate logo

1/5 the size of A is required as the isolation zone around the Chinese character Corporate logo.

Roman character corporate logo

1/2 the size of A is required as the isolation zone around the Roman character corporate logo.
*Note that the A is the height of Rakuten’s “R” for Roman character logo.

Sub-branded logo

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Chinese character sub-branded logo (Vertical Type)

1/5 the size of A is required as the isolation zone around the Chinese character sub-branded logo.

Chinese character sub-branded logo (Horizontal Type)

1/5 the size of A is required as the isolation zone around the Chinese character sub-branded logo.

Chinese character sub-branded logo (R-Horizontal Type)

1/5 the size of A is required as the isolation zone around the Chinese character sub-branded logo (R-Horizontal Type).

Roman character sub-branded logo (Vertical Type)

1/2 the size of A is required as the isolation zone around the Roman character sub-branded logo.
*Note that the A is the height of Rakuten’s “R” for Roman character logo.

Roman character sub-branded logo (Horizontal Type)

1/2 the size of A is required as the isolation zone around the Roman character sub-branded logo.
*Note that the A is the height of Rakuten’s “R” for Roman character logo.

Incorrect Usage

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Followings are prohibited cases.

  • Shortage of isolation area.
  • Change the color of the background of the logos.
Incorrect Usage
Incorrect Usage
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