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Brand Guideline

Corporate Color

Corporate color, “Rakuten Red” can be presented with the designated color. Please refer to this color guide to express correct color as possible so users can easily associate Rakuten with “Rakuten Red”.

Color Printing:C25+M100+Y100+K0
Digital Device:R191+G0+B0
PANTONE:1805C
*For color proofing, please check it with this Pantone color for Rakuten Red.

CMYK Color

Monochrome Printing: C0+M0+Y0+K100
*Please note that gray-scale printing is prohibited in general.

Monochrome

Sub-branded Color

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Each Sub-branded color also has specified color.

Rakuten Red
  • Rakuten Red:
    C25+M100+Y100+K0
    R191+G0+B0
    PANTONE:1805C
Bank Yellow
  • Bank Yellow:
    C0+M45+Y100+K0
    R255+G170+B0
    PANTONE:144C
Travel Green
  • Travel Green:
    C65+M0+Y100+K0
    R102+G184+B33
    PANTONE:361C

Each Sub-branded color can be checked by the download page (For Internal Staff Only).,

Incorrect Usage

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Followings are the prohibited cases.

  • Whiten the logos’ visual and place it on the colored background.
    *In case of printings, black and white is permitted but gray scale is not allowed.
    *Please note that it’s negotiable when the attribute of material or tones and manners of outside of the logo requires it. Please talk to HQ Brand team and get approval.
  • Change the background color.
  • Change the color of logos partially.
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
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