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Brand Guideline

Universal Rule/Basic Policy

We as a Rakuten group set the “Rakuten Red” as the base color, and we employ the color system based on the “Rakuten Red” in all the creative materials. Please make sure you follow this policy at your country. If you own a sub-branded color, please employ the color system based on the “Rakuten Red” and the sub-branded color. If you wish to create new base color, please consult with HQ brand team through the brand managers at each country / area.

To contact brand manager, see here. (For Internal Staff Only)

Universal Rule/Basic Policy
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