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Brand Guideline

FAQ

Q1 How can I use Rakuten’s logo when I wish to make creative materials with logo?

A1 Please talk to each related department.
It is prohibited to use Rakuten’s logo without any permission in either online, printing and other media.

Q2 Is there any rule that I have to follow when I wish to use Rakuten’s logo?

A2 Rakuten’s logos must be used with following the rules explained in this guideline.
To see each rule, please click here.

Q3 Do I have to ask the check request for the logo usage of all the creative materials?

A3 Yes. Please request the check for any creative materials using Rakuten’s logos regardless of its media (Online, Printing, or Others.)

Q4 Do I have to follow all the rules specified on this guideline?

A4 Yes. Please cooperate to follow all the rules written in this guideline at any time and in any occasion.

Q5 Can I create an effect on Rakuten’s logos? Can I modify Rakuten’s logos?

A5 No. Please use the logo without creating any effect or making any modification.
To see the rule, please check here and proceed it properly.

Q6 Can I place Rakuten logos smaller than the proposed minimum size requirements?

A6 Minimum size requirements have been created to ensure legibility is not compromised.
Please refrain to use logos smaller than the minimum size requirements.
To see the rule, please check here and proceed it properly.

Q7 What is the isolation of logos?

A7 Isolation is the pure white space that surrounds a logo where you will not be allowed to place any elements.
Any text, pattern, non-white coloring and such within this area is against the rules.
To see the isolation rule, please click here.

Q8 Can I place logos onto photos or graphic images?

A8 No. It is prohibited to place a logo onto photos or graphic images.
To see the logo rules, please check here and proceed it properly.

Q9 Can I use Rakuten’s logo in the text?

A9 No. Placing logos in text is prohibited.
To see the rule of logo usage in text, please check here and proceed it properly.
Certain expression such as “Sponsored by” and “Supported by” can come before the logo to express the sponsorship or relationship to Rakuten group.
However sponsorship expression with logos must follow the rules.
To see the rule of logo usage in text, please check here and proceed it properly.

Q10 Can I place same logos on one medium?

A10 Placing different logos on one medium is allowed, but using the same logos more than once on one medium is prohibited.
To see the rule, please check here and proceed it properly.

Q11 Can I use logos with non-pure-white background?

A11 Logo must placed on the pure-white background.
To see the rule of logo color, please check here and proceed it properly.

Q12 Can I change the color of the logo?

A12 Logos must be expressed with accurate designated color.
To see the rule of logo color, please check here and proceed it properly.

Q13 Where can check the designated color for Rakuten’s corporate color?

A13 You can check the designated color of Rakuten’s corporate color here.

Q14 How can I set the color depending on medium?

A14 Color setting differs by medium and circumstances.
Please set the accurate designated color with CMYK for printing materials, RGB for Online and Pantone.
To see the each color, please check here.

Q15 I have found creative materials which do not follow the rule on this guideline.

A15 Any violation of rules are being taken care of in strict manner.
Upon verifying the violation, we take measures such as suspending the use or service.

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