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About Us

Five Principles for Success

Rakuten Group has an unswerving commitment to building an egalitarian society by empowering individuals and companies to be successful in business and in life. The Five Principles for Success are designed to keep each of us on track, to ensure we make continuous progress toward our ultimate goals.
  • Five Principles for Success

Always Improve, Always Advance

There are only two kinds of people in the world:
Best Effort people are satisfied with the status quo; when they fail, they console themselves by saying "I did my best."
Get Things Done" people are absolutely committed to reaching their goals. With enough determination and effort -- by being a Get Things Done person -- you can achieve anything.

Passionately Professional

Rakuten is an organization composed of true professionals. Real professionals in any field - whether in sports, the arts, science, business or anything else - only reach the top because they have the self-discipline to develop and improve themselves continuously. Only by consistently working many times harder than our competitors can we consistently win.

Hypothesize→Practice→Validate→Shikumika

Success in business depends on making and executing concrete specific action plans.

Maximize Customer Satisfaction

Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.

Speed!! Speed!! Speed!!

The Internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.
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