Rakuten Group continues on the path toward the global implementation of our business to globally establish the Rakuten Eco-system, which is already gaining ground in Japan, create a mechanism to integrate various services on a global scale, and empower society through the Internet.
We will establish Rakuten Eco-systems all over the world, and those eco-systems will fuse, unbound by borders between countries.
Rakuten's Mission: empower society through the Internet and become the world's No.1 Internet service company
Rakuten's goal is to become the world's biggest Internet service company. In order to realize this, it is necessary for the company to develop its business on a global scale.
Currently with the rapidly declining birthrate and aging population, Japan faces a difficult future in which it is predicted the market will continue shrinking in the long term. Considering matters on a global scale however, rapid economic growth can still be expected in many countries including those of BRICs (Brazil, Russia, India, and China). The Rakuten Group has decided 2010 will be "the year to transform itself into a truly global corporation", and we are currently making steady progress in our expansion overseas.
In 2010, we have been making rapid inroads into overseas markets, with entry into the U.S. market through the acquisition of one of America's biggest e-commerce companies, Buy.com, and entry into the European market through the acquisition of PriceMinister, which has the highest number of users in France.
At the same time, the company decided in 2010 to make English the common in-house language by 2012, in order to promote global level in-house communication.
To aim for the top of the world, we believe it is necessary to be unbound by the limitations of commonsense. We will establish Rakuten Eco-systems all over the world, and those eco-systems will fuse, unbound by borders between countries.
Regarding our businesses, we will continue to build the Rakuten expand gradually.