Rakuten's business strategy and global expansion.
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Global Expansion

Rakuten Group continues on the path toward the global implementation of our business to globally establish the Rakuten Eco-system, which is already gaining ground in Japan, create a mechanism to integrate various services on a global scale, and empower society through the Internet.

Global Strategy

Global Strategy

Global Strategy Rakuten aims to be the No.1 Internet service company in the world by empowering society through the Internet. In order to realize our goal, the development of global businesses is necessary.

Messages on our Global Strategy

A Message Regarding Global Expansion

Messages on our Global Strategy Our message regarding global expansion. Starting with the E-commerce and Travel businesses, we plan to adjust and refine our business model to local markets as we expand globally.